& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] Dema sports brand in the United States can be called happy event again and again recently, not only sales soared and in one fell swoop than Adidas, and its athletes and ball The team also impressive record. For a time, Dema exposure reached an unprecedented height. In contrast, the Nike brand as a leader in the sports world, has been trying to catch up with the target peer. So, a rising star, is a benchmark for the industry, both direct confrontation will focus on what level? The answer of course is the sports sponsorship. In April, 21-year-old Jordan? Spies With stunning play, winning the US Masters golf tournament. This achievement not only to his own worth rose, but the brand sponsors Dema excited. Thus, it was brought to the policy of Dema repeatedly praised, but some investment analysts also jumped on Dema has a very high expectation. Indeed, it was looking forward to the rise of rookie Spies, the ability to help catch up on sports sponsorship Dema, began to challenge industry giant Nike's position. So this vision can be achieved in the short term it? Before answering, or the first taste of what Nike, Under Armour status quo in sports sponsorship and the right strategy. Nike monopoly big players Although Dema in signing players has made remarkable achievements, but still pales compared with Nike. It is reported that there are 49 Nike's athletes, this figure is almost twice the Dema athlete endorsements. Moreover, the "International Business Times" has reported that, in 2014, eight months ago, the world's top 10 athletes in endorsement contracts, there are six from Nike. Nike-sponsored athletes has never been no shortage of world-class athletes, such as C Ronaldo, Tiger? Tiger Woods, Michael? Jordan and so on. In a sense, Dema temporari cheap jordans for sale mens ly unable to compete with Nike in terms of signing big-name players. As in last year, Nike and NBA star Kevin Dema around? Durant expand confrontation. Eventually, Nike triumphant return to the high price of $ 300 million 10-year contract signed with Durant. Interestingly, in competition with Nike, the offer Dema given final contract with Nike price difference is not large, probably between $ 200 million and US $ 200 million 65 million 85 million, but the final result is still Nike win. Dema prefer a rising star Under Armour athletes when seeking contract can be said to open up new trails listed, they often tendency of some rising star, but some athletes even just unknown potential shares. The most obvious example, should be regarded as today's popular world of American golfer Jordan? Spies up. However, Dema and Spies had signed when he was only 19 years old, and there is not much fame. However, with Spies in excellent golf tournament play, its body hidden potential to make Dema convinced. Thus, this year's January Dema and Spies completed a contract, and the validity of the new contract was as long as 10 years. Coincidentally, in April this year to win the US Masters after the game, Spies more famous. This time, Dema regarded investment in Spies who received a good return. For this reason, some analysts pointed out that within the next three years Dema golf clothing sales can be doubled, reaching $ 400 million. Under Armour sponsored a total of about 25 athletes, most of them are like Spies this once little-known potential shares. Among them, including American Ballet star Mister? Copland, Alpine skier Lindsey? Vaughan et al., They've not much fame. Thus, signing some of the rising star is Dema strategy, so after these sports transport play tricks, Dema can benefit from it. NBA, NFL and other famous events Ame Cheap air jordans for sale rica's top five leagues including NFL, NBA, MLB, NHL and MLS, the league in the world renowned. Nike in five major league, has sponsored the team, it can be said to occupy a dominant position. like the NBA and the NFL this level of competition, in addition to have a very big influence on accidents in the United States in the world, there are many YongCu. Therefore, sports brand in these events can imagine the fierce competition. The current reality is that the Nike brand with its strong influence in these race still occupy the leading position. For example, NFL and Nike signed NFL team game jerseys of the contract, and Dema won the shoes and gloves contract. But Dema'd have the right to sell a certain amount of NFL jerseys. To the NBA, Nike also beat Dema directly in the bidding. Interestingly, although as mentioned previously as Nike got sponsorship NBA, but still have the right to sell a certain amount of Dema with NBA logo jerseys in certain circumstances. Nike advantage in baseball sponsorship is also very obvious, the other hand Dema trends, they attempted in the hockey market share. Now NHL contract with Reebok will expire next year, but the World Cup hockey is about to begin, before Dema goal is to lock some of the shirts contract, so the hockey World Cup in such a major event Dema it will increase the chance of exposure. However, it is clear that to face Nike, Reebok and other brand competition. In football sponsorship, Dema should say good opportunity. Although Nike is the main sponsor of the United States Major League Soccer, and Nike in the world have a very good football team and athlete sponsorship, but the widespread popularity of football in the world range, or to stay Dema other brands at the opportunity. For example, in Brazil known as football kingdom, the country of football has incredible enthusia cheap jordans for sale sm. Therefore, Dema and very popular in Brazil Sao Paulo club signing pen should be a good investment. Since last year, Dema's international sales more than doubled, believe that this achievement will be encouraged to seek more international sponsorship Dema. race Campus Sports professional sports and elite athletes has been the focus of intense competition sports brand, but because of fierce competition, brand they obviously do not want to miss any opportunity to help promote the brand, which of course also includes sponsorship of campus sports. The United States, a total of 65 school sports events, in addition to an unexpected event, you can see the Nike, Adidas, Dema these big figure. Dema sport began in the campus force, began on the University of Maryland football team funding. But in recent years, Dema sports campus in the city can be regarded as very productive. Especially in full swing when the US college basketball league (NCAA) conducted Dema sponsored several teams doing well, so Dema campus sponsorship success. Still, Nike is still the American Gangster campus sports sponsorship. In all sponsorship contracts, Nike holds a 69% share, has an overwhelming advantage. And Dema only 12% or even lost Adidas (18%), only placing him third. Dema in the end be able to challenge Nike? As mentioned above, Dema take circuitous tactics, in the sponsorship of sports events and athletes, preferably a number of potential shares, until they worth rose the occasion, will be able to double the return. Benefits of doing so is to avoid increasing the burden of the high cost in terms of sponsorship. But after all, at all levels of the Nike sports sponsorship and endorsement terms, both in the industry occupies a dominant position. Therefore, it is clearly not the best time to discuss whether Dema with Nike in sports spon Cheap air jordan 12 for sale online free shipping sorship to compete in the short term. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: China sneakers network.) & Nbsp;Now on sale Nike Lunar Force 1 "Sheed" color 2013-12-08 23:20:55 Rasheed Wallace and the Air Force 1 has become a legend, and recently in New York 21Mercer shops for sale two new special shoes, both Nike Lunar Force 1 Rasheed Wallace are the theme of the design, heel printed with Rasheed Wallace shot silhouette, color shoes also adopted the New York color, two colors were used the New York Knicks home and away color, while the road version in the end is to increase the gradient effect. While both Lunar Force 1 is very beautiful, but do not know eccentric Rasheed Wallace will like both shoes. Nike KD 6 "PBJ" feet on color multi-map Appreciation 2013-12-08 23:47:12 This weekend, this Durant favorite food to peanut butter and jelly for the inspiration to build the & nbsp; Nike KD 6 "PBJ" color will be in the major Nike store shelves. If you still do not want to start with this color and hesitation, it may wish to look at the small as we bring this group on foot figure reward, hope we can bring some help. Jordan CP3.7 "Bel Air" Real Appreciation 2013-12-08 23:38:52 Jordan Brand & nbsp; classic TV comedy "The Fresh Prince of Bel-Air" as the inspiration for the design of the & nbsp; "Bel Air" series seems to have become a series, overwhelmed, the series has added a new member, which is g Paul Rees latest generation Boots & nbsp; Jordan CP3.7, shoes purple shoes as the main body, with gray / blue midsole with green ink design, lining is using a & nbsp; & nbsp; "Bel Air "fancy color iconic design. It is reported that this & nbsp; Jordan CP3.7 "Bel Air" color will be available in N cheap jordan shoes for men orth America on October 5th time. return to Earth 2013-12-08 23:00:06 Saucony, the people inside the sneakers world, is a rarely mentioned by name. Saucony running shoes is a professional brand from the United States, it is with Brooks, New Balance, Asics running shoes together said the world's four major brands. But removing the Beijing marathon scene, we uncommon people wearing Saucony shoes. On the one hand, the moment of sneakers or basketball shoes, mainly cultural, as Saucony running shoes were born naturally has some acclimatized; on the other hand, Saucony, and no formal agency in the country, so people rarely have the opportunity to experience the Saucony shoes charm. Prior to this, we have heard Saucony most famous story is that it may as American White shoes on behalf of the human foot on land for the first time into the moon. But in 2013, with vintage running shoes "uprising", the more distant from us by means of this brand is also an opportunity to slowly close to us, we find that it has returned to the earth. up early, catch a late set This pair comes from the mid-1990s can be considered the Saucony Grid 9000 was born in the golden age of the shoes, the product of the same period include New Balance 9 thousand lines part of the product line, Nike's Air Max series, Huarache series, adidas EQT series of and so on. When the New Balance With 9 series when it pours thousands of lines earned, Nike Air Max series will push the classic height, the summer of 2012, this double Suacony Grid 9000 was long overdue, since so-called I got up early, but to catch a late set. But whether it is still in the early evening, Saucony finally came with this pair of shoes people's side. From the exterior, this pair of shoes from the inside exudes 1990s atmosphere. Simple but conspicuous Logo placed Retro jordans for sale law-abiding middle of the shoe body; leather material with breathable mesh; generous in the end; simple large shading Road; full of tall shoes, sneakers seem heavy sense, but in fact it is very light. This is the shoes from the 1990s: There is no upper lightweight design, no thin in the end, not the pursuit to enhance the speed performance, to protect and comfort Kyo. Who is the next New Balance? With the New Balance grow in these two years, and it has become a phenomenal topic. Its fame is to make the brand more than the majority of the shoes fans to know and understand, more importantly, make New Balance running shoes this type of retro sneakers as a new force into the basketball shoes, basketball culture based Inside the world of shoes, and quickly recognized by the people. People began to take off some heavy basketball shoes, choose to put more portable, retro suit wearing walking shoes. New Balance is undoubtedly a good head start, then in 2013, who will catch the baton and start a new journey retro run it? Saucony's Grid 9000 is undoubtedly a suitable candidate relay. With New Balance running shoes, like high-end series, Grid 9000 is also a retro look pretty tech running shoes. Saucony's exclusive use of science and technology in the end Grid technology, Grid is the first while providing cushioning and stability midsole technology systems. The use of special elastomer side structure, and then the network connection type system, when the feet touch the ground when the system is under pressure and deformation of the mesh is formed like a tennis racket hitting like and take to absorb impact. And this part can be observed through the soles of our transparent small window. If the Grid technology is reflected in the strength of this pair of shoes hard, then it's unique design these double tongue shoe cheap foamposites s enhance soft power. Unique parcel within half boots, the situation does not appear like normal deviation of the tongue as a package and it will not be as strong of a total internal shoe design like A right package, and the tongue is very soft, high comfort. Plus make quite a good impression of the shape, Grid 9000 will be an important horse horse ride in the 2013 shoes market. decade sword Let Grid 9000 is that more people know, the shoes magazine from Australia "Sneaker Freaker" contributed. 2012 is the day "Sneaker Freaker" tenth anniversary, to celebrate the tenth anniversary, "SF" founder also carefully selected their observance of the Decade sneakers. The Saucony Grid 9000 Bushwhackers also became the tenth anniversary of the most dazzling joint product inside. It can be said that if there is no double Bushwhackers, people will not just this pair of good shoes had left so impressed. This double Bushwhackers black as the main color of the upper, beige and mint green embellishment is very fresh and natural. Scrub rubber and suede shoes on the overall use of the heel shoes highlights the rich texture. Shoelace buckle with a special cable design process, convenient and simple, this is the biggest difference with other shoes at Grid 9000. Saucony canvas tag on the tongue of people feel fresh. So this is a win-win situation works, on the one hand reflects the "SF" the unique design ideas; the other is this a good pair of shoes to be forgotten exhumed, presented in front of everyone.Rivieras fame in China believe it is still well-known artists enhance Edison, on numerous occasions in both demonstration on foot, but this footwear brand from France with a spectacle in itself extremely, main light, convenient and comfortable cards, which It is nowadays people pursue shoes indicators, especially in the summer Retro jordans for sale . The red and blue color uppers are made of thin cotton material, however, is in the toe of the special weave made of a diamond, it can be seen from the upper transparently results; in the bottom edge of the bottom two Article trim is its signature features will appear on each pair of shoes; heel side is embedded Rivieras metal signs; the sole edges are inscribed with Leisure shoes marked, Rivieras shoes is naturally in line with such a title; by the side angle, we also you can see the insole also do not have events, it is more durable leather material used, and above all perforations provide a more comfortable and breathable effect, coupled with thin rubber sole, walk anywhere in the world It will bring a sense of comfortable shoes to enjoy. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp;& nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] Since the national football in the Asian Cup kicks off, just replace the Orangemen sponsor Adidas, Nike momentary limelight without the two. Plus in the group stage last night to beat the Korean team ho to take three in a row, the Orangemen are now not only bursting with popularity, its commercial value is to be unanimously optimistic. At the end, Nike with 1 billion yuan of 12-year shirt sponsorship amount signed Orangemen, when someone said Orangemen earned, but now it was said that Nike earned. Nike and the national football signing in the end is to make the pay? In the end how the commercial value of the national football? Yesterday, the reporter interviewed key way Beijing Sports Advisory Co., Ltd. CEO Zhang and Deputy Secretary General of China Institute of Industrial Science Branch SPORTS ????? other experts, they have said that the value of the national football far more than Cheap air jordan 12 taxi for sale online free shipping one billion in fact, just because the current Chinese football is still at a low level, so prices can only be set at one billion yuan. " shirt sponsorship amount reached in the world Orangemen than what Argentina also popular? pick any two periods of former national football shirts, no matter how far separated, still be able to immediately find a lot of common design elements. Red and white color, clean, not fancy patterns, clothing and body or the classic adidas three bars on the sleeves, the Germans insist on sweeping. Since 1979, Adidas and Orangemen companions, although the two sides of the honeymoon period is long past, but no one can think of, the divorce would come so quickly. 35 years spend fate, once cleared, once the "never betray," "life and death" Today the exchange is a trace of bitterness. As a latecomer Nike, once made available to the national football about 12 years, although the official did not disclose the amount of sponsorship, but the feedback variety of channels, as well as including the "Sports Weekly" of the media, including reported one billion yuan of total sponsorship should be a more reliable figure. The 12-year one billion yuan on behalf of what? Represents an annual amount of about 11.5 million euros of sponsorship. At present the national team's shirt sponsorship deal, the highest Nike-sponsored French national team, an annual fee of up to 42.6 million euros. England ranked second, 32.5 million euros annual fee. Brazil national team shirt sponsorship contract currently, every year there are 30 million euros richer. By contrast, the investment is not as Adidas, Nike, after the World Cup win, the German team's shirt sponsorship amount of 5 million euros soared, reaching 30 million euros. Puma sponsored the Italian team, need to pay 20 million euros per year, while another South Ame cheap jordans online rican giants Argentina, because there is no year-round champion, shirt sponsorship cost is relatively low, Adidas signed a contract extension in 2011, an annual fee of only 800 million euros. In 2008, the Russian national team is selected as the Adidas jersey supplier, annual fee of 10 million euros. The Netherlands and Portugal both Nike's national teams, every year from Nike is about to get about 10 million euros. hard to imagine, now hovering in the world rankings Orangemen 100 or so suppliers on the shirt sponsorship amount has successfully reached the world, even more than the World Cup runner-up --- Argentina. "For 12 years, one billion of the price, no official announcement, no one can say that is not true, but confidence is high indeed." Deputy Secretary-General of China Sports Science Society of Sports Industry Branch Chenxi Yao told Chengdu Business Daily reporter yesterday interview, said that the Orangemen in the sponsorship amount over a number of teams, in fact, not surprising, "China has the advantage of population base, Nike is needed is advertising effect, add up all the fans of Argentina, perhaps not the number of China as a province and more, when the game is broadcast, how much the audience determines the running this ad have to pay the price. " If you release threshold There are sponsors willing to pay big money? As the most direct reason to cooperate with the national football partner of 30 years, in the end there is no contradiction can not be solved, why should we give up national football Adidas?, Perhaps because Orangemen dismal results. In China, the national team's jersey sales figures never affect the financial statements of adidas, adidas in the previous year are willing to tens of millions of yuan to support the national football reason, in fact, more like a purchase of commercials. The opportunity to be front of the TV to watch tens of millions of viewers, Adidas willing to pay. But in recent years, the national football aging lineup, the coaching change frequently, anti-gambling fight football team also contributed to the turmoil in the major events in the repeated defeats, the Orangemen fell to the bottom of the image, in the end how many people will continue watch the national football competition, adidas can not be estimated. One side is the team scores decline, one side is sponsorship fees rise, not fall, Adidas has finally lost patience. As high Skyline Adidas Greater China chief executive, said: "Assessment of whether one team or player and brand match is very important, while sponsorship contracts must comply with commercial interests." In this case, Nike's strong intervention, nature is just right, "squeeze wife, successful host" has become a reality. But given such a large investment, Nike in the end what is needed? Nike took over the "China Team", apparently do not expect much cash from commercial interests on the shirt sales, after covering all Super League club shirts equip interests, and then harvest "of China Team 'equity, Nike football in the layout of the Chinese market is very complete. Although the Chinese national team jersey never longer marketable, but regardless of Nike or Adidas, or gene football international sports brand Puma example, sales of football-related products in China in recent years, has emerged as a strong upward momentum, and this is directly related to overall warming of football in China. national team jerseys and related products, although there are not many business prospects, the market share of possession, to look forward to the future development potential of the reasons for this is Nike make strategic decisions, just as a few years ago to buy the dips Super Nike same. The "Football Weekly" editor in chief of Asia Fu Yu said that a country's national team represents the peak level of football, but also represents a national football ecosystems commanding heights, "So from this perspective, the national football jersey renewal club, let me withdraw predecessor somewhat unexpected, it was said Nike's amount is large, in fact, if liberalized competition, does not limit the threshold, then the amount may be greater. " Beijing Road Sports Consulting Ltd. Key CEO Zhang also believes that Nike chose a good time, "Adidas is a traditional brand of football, although Nike strong entry in the last ten or so years, but compared with Adidas, still have the gap between this and the inherent thinking about the people. But now with the support of national policy, China has a lot of 90 children begin to focus on the Orangemen, they are not affected by the influence of traditional thinking, Nike election at this time settled in China market Perhaps it really possible to replace Adidas's position in China. " Many areas have not been developed Orangemen commercial value will be higher "In fact, the commercial value of the national football, has not yet been fully developed." Zhang said through a series of setbacks after 10 years without competition, and 1 to 5 lost to Thailand, the Orangemen's image has fallen to the lowest can even be said, to a certain extent already rotten, "in this case, Chinese fans have become accustomed to the Orangemen's normal, more chill. In this case, in fact, be more tolerant blame." Zhang believes that Adidas is worried about the attention, in fact, some unfounded, "We have had a child, or have heard of an experience, the parents tell the child, if the test well, do not go home, but in the end How many children were evicted from their homes? Fans curse Orangemen, in fact, is the same reason. " "since most Recently, the Orangemen have warming trend, otherwise, it is impossible even Orangemen translations are so red. And such a situation, in fact, as early as Adidas quit before it presented. After all, from the policy on, already inclined. "Zhang said, for why Adidas chose to leave, he did not understand, and Nike is definitely chose a good time. "on the current environment, the football is about to get better, whether it is from the policy or social environment, Nike entered the Chinese football market in such a case, it is very wise." Zhang said that Nike currently occupied the most practical one, is shirts, "but there are many hidden Orangemen commercial value has not been developed, such as image, in this regard, Ping An Insurance walk in the front, for the national football players provide a 'golden leg Insurance' let them be a relatively large concern, and as far as I know, then, there will be more people or groups into here, such as some games, some of the public to raise websites. " For Zhang's statement, Chenxi Yao also agrees, "it has been the image of Chinese football, because performance reasons, some dust. Today, these values ??are being developed, of course, such a development is not because of one or two games The reasons, but because they support the State and society, in this case, the Orangemen value in business, will only get higher. Like a lot of people have asked me before, the commercial value of the national football in the end how much I can only say that a lot, because China is a big market, but because the current low level of Chinese football is Dan, so its price can only be set at one billion yuan "(Chinese shoes Network - the most authoritative and most professional shoe . Industry News Media Partner: Di cat Dream & nbsp; Po Lina)